The Collective

The Collective (www.thecollectivekids.com) is proud to announce the launch of The Collective Kids Big Tubs range. The range includes three fruity stirred yoghurt flavours created with kids' taste palates in mind… Strawberry & Raspberry, Mango & Peach and Banana & Vanilla in a 440g sharing tub (RRP £2.00).

The Collective Kids brand launched in 2014 with its range of Suckies pouches and has been hugely popular with parents and kids ever since. While the Suckies pouches provide a great tasting and healthy option for kids snacking on the move, The Collective saw a need for a family pack of kids' yoghurt to eat at home, at all times of the day. As with their Suckies range, The Collective Kids Big Tubs are all natural with no nasties and only sugar from milk and fruit, making them a hit with parents as well as kids.

This new range will be a first to market in offering a fruited big tub of kids' yoghurt, using only natural ingredients with British whole milk and real fruit purees. The range contains sugars only from milk and fruit with no artificial sweeteners, and despite being packed with fruit, they contain less than 9.5g sugar per 100g (lower than the average kids' yoghurt on the market – excluding Suckies).

Amelia Harvey, co founder of The Collective says: "We are really excited to launch The Collective Kids Big Tubs range. Being a mother myself, I'm always looking at products for my son with low sugar but not compromising on taste. I'm proud to say that with The Collective Kids Big Tubs, we have perfected this balance which we hope will be a huge winning factor for both parents and kids."

Amelia saw an opportunity for the Kids Big Tubs when she noticed that her friends and peers were choosing to give their kids natural yoghurt or family sized sharing pots. With the movement away from sugary cereals, The Collective believe there is a real need for a wholesome, natural kid's yoghurt with lower sugar to help give parents options around what to offer at breakfast time.

The Collective is committed to helping kids lead fun, healthy full-flavoured lives, not just through their natural products, but with their long term alliance with The Brownlee Foundation founded by double Olympic medalists Alistair and Jonny Brownlee. Together, The Collective and The Brownlee Foundation have helped over 9,000 kids get active through running free mini triathlon events across the country. The Collective also hosted a national competition last year, 'Win a Bike', which gave away over 500 active prizes to kids. The Collective has taken another step forward to help kids get active with introduction of it's new character, 'Active Alfie' who will be brought to life across all The Collective Kids yoghurt packaging and through a new kids website (www.thecollectivekids.com). Active Alfie's new website provides parents with ideas and activities to get their little ones active with rewards of signed certificates by The Brownlee Brothers, something that is sure to get admiring glances when posted on the fridge!

The Collective Kids Big Tub range is available in three delicious flavours: Strawberry & Raspberry, Mango & Peach and Banana & Vanilla. The Collective Kids range is free from genetically modified ingredients, gluten, artificial colours, flavours, preservatives and is suitable for vegetarians, with no pips and bits allowed. The Collective Kids Big Tubs should be kept chilled.

The Collective's Kids Big Tubs will be available in Tesco, Waitrose, Sainsbury's and Ocado from April with RRP of £2 for a 440g tub.

*A 100% voucher for Kids Big Tub yoghurt was included in the Degustabox. This product was not included in all versions of the box. The Degustabox included this product OR The Collective Pro-yo yoghurt.