Cold Press

Because, being cold pressed rather than heated and pasteurised, Coldpress juices and smoothies, launched in 2011 in their distinctive hexagonal bottle, retain more of the good things in juice like more taste, more vitamins and more antioxidants than traditional pasteurised juices.
Not only that but, because you’ll need to drink considerably less Coldpress juice than conventional pasteurised juices to get your daily quotient of lovely essential nutrients, you’ll need to take on board rather less of a couple of less desirable things too.
Namely sugar and calories.
So it’s hardly surprising that, for some of the biggest names on our supermarket shelves, the competition really is hotting up.

FLAVOURS WITH MORE FLAVOUR.
Because Coldpress is cold pressed, not pasteurised, and retains the authentic taste of the fruit, Coldpress juices and smoothies come in a range of single varietals, each with its own very distinctive flavour.
Which means that, with Coldpress, customers can choose from Golden Delicious and Pink Lady apple juices instead of merely from ‘apple’ and....er...well.....’apple’.
As Coldpress founder, Andrew Gibb, explains: “ Pasteurisation might be a highly effective, heat-based treatment for preserving fruit juice but it’s also a heavy-handed, antiquated process that will remove any fruit’s delicate ‘top notes’ and aromas and significantly reduce the levels of essential nutrients. In other words, with Coldpress you get more vitamins, more antioxidants and more flavour because no heat is used in our process.”

NOT SO ‘INNOCENT’ AFTER ALL.
So....more goodness all round, then, but how much more is ‘more’ exactly?
Well, a whole lot more as it turns out.
The problem is, though, that, while we would love to explain in glowing detail how Coldpress is cold pressed to hold in significantly more nutrients than leading brands of conventional pasteurised juices, our ludicrous food health and nutrition laws prevent them from telling the full story. Suffice to say, though, to secure your 80 ml recommended daily intake of Vitamin C (NRV) you only need 167 ml of Coldpress Valencian Orange as opposed to between 250 and 363ml of some of its big name pasteurised rivals.

LIFE IS SWEETER WITH LESS SUGAR.
Because, as we’ve seen, with Coldpress less juice really is more, the cost of getting your daily fix of vitamins and antioxidants will be significantly reduced.
As, of course, will your intake of sugar and calories.
Because of concerns over sugar, public health recommendations stipulate that we should drink just 150 ml of juice to get our 5- a- day. But with Coldpress orange juice, for example, that 150 ml would deliver 90% NRV of vitamin C the antioxidant that fights those rascally free radicals, compared with just 41% NRV for their pasteurised equivalents.
It’s fair to say that unnecessary sugar and calorie intake is a ‘hot topic’ right now. As hot as that tired old pasteurisation process, you might say!
Of course, as everyone’s well aware, there are naturally occurring sugars in fruit. But premium juices make an important contribution towards meeting our 5-a-day needs, in particular our daily dose of Vitamin C, and other beneficial nutrients like folate and thiamine.
And if we can reduce the sugar and calorie levels in our fruit juice, it really is a ‘win, win’ for us all.
Or in the words of Andrew Gibb: “In the war on needless sugar consumption, we see it as our responsibility to take a strong moral lead, championing a new era of juices that work harder and smarter.”

ONLY THE BEST FRUIT (AND VEGETABLES) WILL DO.
Because Coldpress juices and smoothies retain more of the flavour than their pasteurised rivals, selecting the best possible fruit is especially important.
As Andrew explains: “Making cold pressed juices with high pressure processing is very unforgiving. If you process really good fruit, it tastes really good, but the opposite also applies. This is why partnering with farmers with a ‘no compromise’ mentality has been at the heart of our ongoing success.”
In addition to its full-bodied smoothies and head-turning fruit blends, this is also, of course, true of the company’s ’new generation’ veggie juices, jam-packed with fibre, Vitamin A and iron, that remind us just how flavourful top-notch vegetables can be.

To end on a final word from Andrew Gibb:
“Once again our ingredient-friendly process allows us to raise the bar in terms of taste and nutritious density by enabling our veggie juices to be exactly what they claim to be and not some fruit-based hybrid juice with only a light trace of veggie input.”
It’s fair to say the pressure’s really on for conventional fruit juice brands. And right now it really is Coldpress who are doing all the pressing.